Socialnomics: World of Mouth for Social Good

pinterest, nordstrom, whole foods, gap, travel channel, west elm, toms, uggs, etsy

Five Brands Engaging Like Pros on Pinterest

By PamSahota | January 22, 2012

Pinterest, a virtual pin board, is no longer just for individuals who pin what they love for potential home decorating, weddings, and recipes…it has become a mecca of fashion, design, consumer engagement, photo sharing, and more with brands and consumers alike. It’s a phenomenal platform for consumer brands to share what they have to offer i… Read the rest

Posted in Featured, Socialnomics | Tagged etsy, gap, nordstrom, pinterest, toms, travel channel, uggs, west elm, whole foods

Video Infographic, Digital Leadership. Technology Will Replace

40+ Items Tech Will Kill this Digital Decade

By Erik Qualman | January 18, 2012

Blind dates, instruction manuals, desktop computers, offline voting, homework, car keys, resumes, wrist watches and more will be replaced this digital decade by advances in technology. This month everyone in the tech community and beyond is trying to predict what is going to happen in the coming year. As a different exercise I wanted to take a look at what… Read the rest

Posted in Featured, Infographic, Socialnomics, Video | Tagged Digital Leadership, Video Infographic

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Social Marketing Trends to Look For in 2012: Predictions from Top Marketers

By Mike Lewis | January 27, 2012

We all wish we had a crystal ball we can consult whenever we need to peek into the future. Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us. We compiled the collective wisdom of 34 renowned experts in the field of strategy, marketing and technology in our free eBoo… Read the rest

Posted in Featured, Social Media, Socialnomics | Tagged "Awareness, 2012, Andrew Patterson, brian solis, Dave Peck, David Berkowitz, David Meerman Scott, Debi Kleiman, Digital Leader, Doug Haslam, Ekaterina Walter, Erik Qualman, Inc.", Jason Falls, Jay Baer, Jim Storer, Jonas Klit Nielsen, lahey clinic, Laura Fitton, Lora Kratchounova, Major League Baseball, Marc Meyer, Mark Lazen, MarketingProfs, Matthew Grant, Michael Pace, Mike Lewis, mobile, pamela johnston, Paul Gillin, Predictions, Real-time, relevancy marketing, Robert Collins, social marketing strategy, Social Marketing Trends, Social maturity, Social Media, Social Media Breakfast, social media marketing, Socialnomics, Stacy Debroff, Stephen Murphy, Steve Rubel, Tim Hayden, Top Marketers, Year of integration

Mike Lewis, Awareness Inc, #awarenessinc, Jay Baer, YouTube, video marketing, insights, video killed theTV Star, Old Spice, New York Times, Go Pro, MarketingProfs, white paper,

YouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012

By Mike Lewis | January 24, 2012

No other tool in your marketing toolbox delivers the bang-for-your-buck like video content. From our ebook Biggest Social Marketing and New Media Predictions for 2012, Jay Baer, social media strategist, coach, speaker and all-around good guy, shared that 2012 will be “the explosion in short-form multimedia, as companies start to truly embrace video an… Read the rest

Posted in Featured, Social Media, Social Media, Socialnomics, Video, YouTube | Tagged #awarenessinc, Awareness Inc., Go Pro, insights, Jay Baer, MarketingProfs, Mike Lewis, New York Times, Old Spice, video killed theTV Star, video marketing, white paper, YouTube

Freemium, meetings, social media, digital marketing

Digital Lesson: The Fast and the Freemium

By Ryan Bethea | January 23, 2012

If you want to find an example of freemium marketing at its finest, then look no further than meetingburner.com. These guys are attempting to make online meetings fun and It may very well happen, in part because of a great interface, and their inordinately generous marketing strategy. Talk about taking care of your beta users, the company is actually grandf… Read the rest

Posted in Socialnomics

EdgeRank, Taulbee, Taulbee Jackson, marketing experts, Raidious, Awareness Inc, social media, Facebook

Facebook EdgeRank Ninjutsu: Social Marketing Discussion with Taulbee Jackson

By Mike Lewis | January 22, 2012

Did you know that there is an invisible, silent force that determines your Facebook success, and that mastering this force can give you an advantage over your competitors? That force is called EdgeRank, and we sat down with Taulbee Jackson, President and CEO of Raidious, one of the leading interactive marketing companies, to discuss how marketers can harn… Read the rest

Posted in Facebook, Social Media, Social Media, Socialnomics, Tips | Tagged Awareness Inc., EdgeRank, Facebook, marketing experts, Raidious, Social Media, Taulbee, Taulbee Jackson

2012 Key Social Technology Predictions from Top Business and Marketing Strategists

By Mike Lewis | January 20, 2012

2011 was a year of increased adoption of social technologies within the enterprise, and that trend will continue into 2012. In their fifth annual survey of over 4,200 global executives, McKinsey concludes that when adopted at scale, “social technologies can boost a company’s financial performance and market share.” To help stay ahead of this wave of cha… Read the rest

Posted in Featured, Socialnomics | Tagged #awarenessinc, Awareness Inc., brian solis, David Meerman Scott, insights, Jason Falls, Jay Baer, marketing experts, social marketing, Social Media, social technology, technology and marketing

PIPA, SOPA, SOPA problems, Stop SOPA, SOPA petition

10 Companies SOPA Could Destroy and Why

By Erik Qualman | January 18, 2012

One of 2011′s most hotly contested political issues, the Stop Online Piracy Act, has spilled over into 2012. Kate Croston of Internet Service penned a great post on SOPA and sent it our way. The language and far-reaching implications of the bill have caused high-profile workers within the entertainment industry to publicly oppose it; even supporters… Read the rest

Posted in Featured, Politics | Tagged PIPA, SOPA, SOPA Problems, Stop SOPA

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